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BRIGHTER PLANET, ignition PARTNER TO OFFSET THE CO2 EMISSIONS FOR TRAVELING EVENTS |
New Partnership Helps Businesses Lower Carbon Footprint of National
Marketing Efforts
Middlebury, VT and Atlanta, GA, January 28,
2009 – Brighter Planet and ignition have teamed up to offset the
carbon emissions of ignition’s client events, helping businesses build
environmental practices into their national marketing campaigns. Through the
partnership, ignition, a leading global experiential marketing firm,
aims to reduce and offset the CO2 emissions from all of their mobile marketing
tours by incorporating conservation practices and purchasing carbon offsets
from Brighter Planet.
View Full Release: PDF or Online
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2008 ignition INTERNS DEMONSTRATE Pictured Left (from left to right): Alex Sullivan (University of Alabama), Diane Nhau (Kennesaw State University), Christen Mayberry (Clemson University), Neal Brown (UNC Ashville), Allie Blessing (Georgia Institute of Technology) |
ignition is committed to maintaining a robust internship program that attracts top interns ready for learning and capable of producing great work. In line with this commitment, ignition assigns each intern group a competitive semester-long project that allows first-hand experience applying experiential marketing principles to a particular client and/or program.
Our Fall 2008 intern group, comprised of talented graduates and students from universities across the southeast, was divided into teams and tasked with crafting a winning experiential plan for our own agency. The objective: Showcase the value of ignition&apos s sustainability commitments and Social-Experiential capabilities to current and potential clients. Without surprise, the proposals and ideas within were innovative, thorough, and beneficial to the agency and intern teams.
Read more about the teams and the projects and find out the
winner here.